Know It Inside Out,
About L-VelUp About US


Our Vision

To create a future where individuals and organizations are equipped with the skills, tools, and mindset to succeed in a dynamic, tech-powered era.

The Mission

Our mission is to empower individuals through personalized learning, fostering growth with cutting-edge technology and innovation. We aim to become a global leader in continuous learning, dedicated to excellence and making lifelong education accessible to all.

We also strive to revolutionize workplaces with intelligent office automation solutions that boost productivity, streamline operations, and enable organizations to thrive in the AI and BI-driven era.

The origin Story

Lvelup Edulab was founded on a simple yet powerful idea — learning and work should be smarter, not harder. Recognizing the gaps in education, upskilling, and business automation, it introduced ReALearning — A Revolutionary Approach to Learning, integrating AI/BI and automation to make learning fun, fast, and fulfilling.

Beyond education, Lvelup also empowers businesses with intelligent office automation, streamlining workflows, enhancing decision-making, and bridging the gap between AI insights and human expertise.

Today, Lvelup Edulab is driving the future of learning and automation — because AI is not the future, it is now.

Origin Story Image

L-VelUp Core Values.

01

Quality

We don’t send anything out the door that we’re not proud to put our names to. There’s no pride in a rushed job, a cobbled-together piece of code, or a logo that looks like everyone else’s — we check and double-check every element of our projects to guarantee its quality.

02

Reliability

It’s important to us that you can trust we’ll deliver what we promise — whether that’s meeting a tight deadline, returning a call, or reworking a draft ahead of an important presentation. In every interaction, we go the extra mile for our clients to reinforce that trust.

03

Creativity

Each member of the team at L-VelUp has built their creative career on the principle that the work only matters if it’s original, effective, and exciting — we’re not interested in building anything substandard, derivative, or boring.

04

Ambition

We’re in the creative industry because we want to push boundaries, find new ways to communicate, and innovate at every stage of our process. If we’re not always striving to outdo our previous work, and motivating each other to do better, we’re doing it wrong.

Meet the Innovators Behind L-VelUp.

L-VelUp thrives on collaboration, where expertise meets innovation. Our team brings together diverse skills, fresh ideas, and a shared commitment to excellence. Meet the minds driving our success.

Joe Crabtree

Sony Jacob

Founder & Director

Sony Jacob is a seasoned financial professional with over 25 years of experience in finance, accounting, and treasury management. He has held leadership roles in India and Oman, including as Head of Treasury Operations at National Finance Co. SAOG. A visionary with a deep understanding of finance and startups, Mr. Jacob holds certifications in Business Intelligence and Data Analysis from IIT Madras , a degree from ICWAI, and a Post Graduate Diploma in Management from ICFAI. Driven by a passion for learning technologies, Mr. Jacob has developed innovative techniques to enhance memory and brain function. He is committed to revolutionizing education through cutting-edge technologies that prepare future generations for success.

Joe Crabtree

Joby Joseph

Co-Founder

With over 26 years of experience in the IT industry, Mr. Joby Joseph has developed a strong expertise in technical architecture and creating innovative solutions, having worked with industry giants like HP and Dell Technologies. His career has been driven by a passion for leveraging emerging technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to craft impactful solutions that address complex business challenges. As the Director and Co-Founder of Lvelup Edulab, Mr. Joby applies his technology expertise to revolutionize the education sector. He focuses on integrating personalized learning, AI-driven insights, and adaptive technologies to create transformative learning experiences that cater to the unique needs of every learner.

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